Self-publishing can be a fantastic way to influence. The old days of trying to find a publisher and pitch a story for a book are long gone. New printing techniques allow for small print runs, delivering affordable content to select audiences in controllable high quality.
“Shock and Awe” is what we internally call small, print run books that tell a story about a product, service, or business. They have been proven to show what you stand for and your talents.
From a few pages to 50 pages or more, large format, high-quality brochures and books can deliver supporting value to your business product or service. Value comes from fleshing out detail, adding case studies, and adding compelling graphics or professional images.
Short print runs also allow for regular updates. Combined with a digital flip version, these marketing tools add value, supporting a consistent marketing image.
“Have you got something I can take with me?” is often heard at the end of the presentation. Sometimes, services and add-ons are missed, and these supporting sales tools can ensure the detail is delivered.
Importantly, retention can be better from these tools as clients feel anxious about discarding them. They can stay front of mind for months.
Professionals can use them to showcase their services in reception or in mail outs to potential customers. They can also be used to impress larger potential clients, as businesses can use high-quality, multi-page brochures to highlight samples of your work.
High-end professional products are ideal for multi-page books. Car manufacturers use these to impress buyers, often with some multi media content as well. Self Storage facilities can benefit from visually displaying their prices or unit sizes in a format that allows potential customers to take it home.
Multi-page books and brochures can be matte or glazed. They can be heavy or light stock too, and often the stock sends a strong message to the quality of your product.
They can be saddle stitched, perfect bound, or metal wound, giving your brochure that professional touch.
At R6 Web we can design, photograph, and produce your multi-page booklet, book, or brochure. We have professional copywriters, photographers, graphic artists, and printers.
Ask us how we can create a fully integrated, multi-page book or digital flip book, flyers, cards, and signage. They work!
R6 Web is an official partner of Self Storage Startup. To learn more about our partners, click here.
