Leaders Innovating in Self-Storage

What’s the latest in Self-Storage News? Local Brisbane company, R6 Automate, has been awarded the prestigious Excellence in Industry award for its Remote Management Guide – a freely available resource designed to support self-storage operators of any size.

Part of the broader R6 Group, R6 Automate plays a leading role in developing technology and automation tools for both new and established operators. Today, the R6 Group is the most-awarded self-storage technology supplier in Australasia, with customers across 17 countries.

Unveiled at last week’s Australasian Self Storage Conference in Sydney, which saw record attendance, the R6 Automate team showcased its latest innovation: a new integration dashboard that brings real-time data from multiple systems into one trusted, easy-to-use platform. 

For operators, this means clearer oversight and faster decision-making across a single site or an entire portfolio.

The dashboard allows users to make key operational adjustments, manage revenue controls, and instantly see the impact of planned changes. It also introduces new predictive technology to help operators understand how decisions made today could influence tomorrow’s performance.

A standout feature is the industry’s first live “reputation management” tool. Senior leaders can monitor online reviews and feedback in real time. Importantly, they can respond directly, helping them protect and improve their brand presence across digital channels.

A key industry-first feature of the dashboard is a fully customisable AB testing and campaign management platform to enhance the online booking engine of RapidStor, allowing operators to integrate their booking system with their marketing campaigns and also thoroughly test optimisations to their booking journey to improve conversion.

Dallas Dogger, Chairman of the R6 Group, said, “We are, of course, thrilled to win this new Excellence in Industry Award, and it highlights the enormous local talent we have to be able to bring continual innovation to Self-Storage. I’m also proud of our Brisbane team, who continually raise the bar when it comes to developing new tools to help self-storage operators improve their businesses”. 

Michael Dogger, CEO of the R6 Group, said, “Our R6 Automate platform that we have developed harnesses the accuracy and transactional capabilities of SiteLink Web Edition, combined with RapidStor, our online move-in tech, along with Storapp, our forward-facing app for consumers. With other add-ins including social feeds, financial data, revenue management and other information, the R6 Automate suite delivers a new level of adjustability for those who wish to fine-tune their self-storage operations”. 

The award, presented at the Self Storage Association of Australasia’s annual gala, comes at a time of significant growth for the sector, with more than 370 new sites planned for 2026.

For newcomers entering the industry, tools like SiteLink Web Edition and the R6 Automate suite continue to set the benchmark for accuracy, efficiency, and financial performance, helping operators build strong foundations from day one.

Sitelink Web Edition is a Storable Product. RapidStor and StorAPP are both products of the R6 Group. For more information, reach out to Elena Clark [email protected].  

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