Artificial Intelligence (AI) Raises the Bar in Self Storage Marketing
Artificial Intelligence (AI) has revolutionised the advertising industry. You have probably heard of Chat GPT lately or other AI text generation applications, but did you know that long before this new technology emerged, smart marketers were leveraging AI to drive results in their marketing campaigns – especially using Google Ads.
From the early days, once the exclusive gambit of the Yellow Pages, Google Ads has developed exponentially as a “pay-per-click” advertising platform that allows businesses to display ads in Google search results and other Google properties like Google Maps and shopping listings. For Self Storage, it is one of the most popular and effective advertising platforms; many Self Storage businesses have seen great success using it and locally R6 Digital has been the leading developer of integrated Google advertising for Self Storage sites.
In recent years, AI has played an increasingly important role in fine-tuning Google ad results for Self Storage searches, allowing Self Storage businesses to target the right audience and achieve better results.
Sound easy? Well..
Competition is huge
Self Storage is a rapidly growing industry, bigger than the fast food industry with more than 2,000 sites in Australia. Self Storage businesses in this sector face intense competition, especially the smaller Self Storage operator from larger groups with bigger budgets.
Within this landscape, Self Storage businesses need to play smarter to outdo their bigger competitors and leveraging AI to train campaigns is an effective way to achieve this.
To stand out in this crowded market, Self Storage businesses must ensure that their ads are targeted to the right audience. Many are not! This is one place that AI helps. By analyzing user data and search patterns, AI algorithms can determine which keywords are most likely to lead to conversions. This allows businesses like R6 Digital to fine-tune their customer’s ad campaigns and target the most promising keywords for their Self Storage clients.
It is not uncommon for up to 10 different Storage sites to “bid” on the same keywords to attract leads, especially in larger metro areas.
Another way that AI is helping to fine-tune Google ad results for Self Storage searches is through keyword research. Keyword research is the process of identifying the keywords that people are searching for when they are looking for Self Storage Solutions.
Google and Bing fine-tune these searches to ensure that search results are served to those who are looking to buy. By analyzing user data and search patterns, AI algorithms can determine which keywords are most relevant to a particular Self Storage business, and which are most likely to lead to conversions. Leveraging this capability ah enabled R6 Digital to create targeted ad campaigns that are more likely to be successful.
Can I do this myself?
It is possible to do this yourself, but is it the right use of your time and are you confident that you won’t be wasting money while you work out how to make the campaigns perform? Self Storage marketing is very different from yesteryear where plenty tried the DIY approach. The larger groups employ sophisticated analytical tools used by Data Scientists to formulate their offerings and employ big teams of marketers to fill units. When you know that you are competing against this it often doesn’t pay to try to do it yourself rather than trust an experienced external team.
Optimising your Ads
Another way that AI is helping to fine-tune Google ad results for Self Storage searches is through ad optimisation. Ad optimisation is the process of testing and refining ads to improve their performance and this can be done by AI or by a Google Ads expert conversant with Ad analysis. A/B testing (two similar ads but different) is part of this process. By analyzing user data and search patterns, AI algorithms can determine which ads are performing best, and which ones are not, allowing businesses to make adjustments to their ads and improve their performance.
One of the key benefits of AI-powered ad optimization is that it can be done in real-time. Self Storage businesses via their Digital Marketing Agency can make changes to their ads on the fly, based on user behaviour and search patterns. This allows businesses to quickly adapt to changing market conditions and optimise their ad campaigns for maximum effectiveness.
Who is renting space?
These new AI tools help Self Storage businesses to better understand their target audience. By analyzing user data and search patterns, AI algorithms can identify the demographics and interests of people who are searching for Self Storage solutions. Once the job of the onsite Manager to pass on this information, AI is so much more accurate. Businesses can create targeted ad campaigns that are more likely to resonate with their target audience leading to more rentals.
For example, if the data shows that people in a particular geographic location are more likely to search for Self Storage solutions, businesses can create targeted ads that are tailored to that audience.
In addition to these benefits, AI-powered ad optimisation can also help businesses to save money. By targeting the most promising keywords and optimizing ad campaigns for maximum effectiveness, businesses can reduce their advertising costs reducing pointless exposure while still achieving the desired results. This is particularly important in the Self Storage industry, where competition is high and advertising costs can be significant.
Overall, AI is playing an increasingly important role in fine-tuning Google ad results for Self Storage searches. By analyzing user data and search patterns, AI algorithms can help businesses to target the right audience, optimize their ad campaigns for maximum effectiveness, and save money on advertising costs.
As AI technology continues to evolve, R6 Digital will be at the leading edge of this tech, ensuring Self Storage sites can get more move-ins and we can expect to see even more innovations in this area, making it easier than ever for savvy Self Storage businesses to achieve success with their Google ad campaigns.
Do your Google Ads need to deliver more? Ask R6 Digital how