The Self Storage industry in Australia continues to grow, which means your facility is probably facing more competition now than ever before. You’ve probably already realised you need to find more ways to set your facility apart from the rest. But how can you make your Self Storage facility more attractive than your competitors?
The answer is simple:
Through your online services.
Digital technology continues to grow, and consumers are spending more and more time interacting with the virtual world. Because of this, it’s likely your business already exists online in some capacity; however, improving your online services is a great way to make your Self Storage facility stand out from the crowd.
Here are three ways you can improve the online services you have on offer in 2019.
1. Refresh website
Your website is often the first impression and sometimes the first of your brand. So of course, you need to make it a good one1 You probably already have a website, but how old is it? Web design is a constantly changing industry, and the idea of what makes a good website is changing all the time.
If your website is a couple of years old, it might be in need of a refresh, mobile responsiveness important as many use tablets and phones to search for storage. Making a few simple changes to your website’s design can make the world of difference for your customers. If your website is easy to look at, easy to use, and easy to navigate and importantly has a high profile offer, your Self Storage facility is probably going to be more attractive to consumers than if your website still looks like it was made in the ’90s.
2. Utilise RapidStor
Consumers want to be able to do everything online, and that idea rings true when it comes to the Self Storage industry. Consumers not only want to be able to find your facility online, but they also want to be able to move into a storage unit online fast. Self Storage shoppers use the web to compare, review offers and services and make buying decisions
With RapidStor, they can.
RapidStor allows customers to rent their storage unit from the comfort of their own home. They can also make purchases from your online Box Shop. RapidStor gives you the opportunity to provide an online service to your consumers making the storage process a lot easier and more convenient for them! RapidStor online move-ins are highly configurable for owners.
3. Digital Marketing
As the online market becomes more and more competitive, you’ll need to take extra steps to ensure your customers are able to find and access your facility’s online presence. That’s where digital marketing comes in.
You need to take some steps to put your business in front of your target audience. You can achieve this in a variety of ways:
- Social media marketing
- Search engine optimisation
- Search engine marketing
- Content marketing
R6 Digital can tailor an online programme that will deliver move ins.