The Self Storage industry in Australia continues to grow, which means your facility is probably facing more competition now than ever before. You’ve probably already realised you need to find more ways to set your facility apart from the rest. But how can you make your Self Storage facility more attractive than your competitors?

The answer is simple:

Through your online services.

Digital technology continues to grow, and consumers are spending more and more time interacting with the virtual world. Because of this, it’s likely your business already exists online in some capacity; however, improving your online services is a great way to make your Self Storage facility stand out from the crowd.

Here are three ways you can improve the online services you have on offer in the new year.

1.    Refresh website

In the online world, your website can often supply your potential customers with their first impression of your brand. So of course, you need to make it a good one. You probably already have a website, but how old is it? Web design is a constantly changing industry, and the idea of what makes a good website is changing all the time.

If your website is a couple of years old, it might be in need of a refresh. Making a few simple changes to your website’s design can make the world of difference for your customers. If your website is easy to look at, easy to use, and easy to navigate, your Self Storage facility is probably going to be more attractive to consumers than if your website still looks like it was made in the ’90s.

2.    Utilise RapidStor

Consumers want to be able to do everything online, and that idea rings true when it comes to the Self Storage industry. Consumers not only want to be able to find your facility online, they want to be able to move into a storage unit online as well.

With RapidStor, they can.

RapidStor allows customers to rent their storage unit from the comfort of their own home. They can also make purchases from your online Box Shop. RapidStor gives you the opportunity to provide an online service to your consumers that makes the storage process a lot easier and more convenient for them!

3.    Digital marketing

As the online market becomes more and more competitive, you’ll need to take extra steps to ensure your customers are able to find and access your facility’s online presence. That’s where digital marketing comes in.

You need to take some steps to put your business in front of your target audience. You can achieve this in a variety of ways:

  • Social media marketing
  • Search engine optimisation
  • Search engine marketing
  • Content marketing

This article was originally published by RapidStor, an official partner of Self Storage Startup. To learn more about our partners, click here

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