With the rise of Self Storage facilities across Australia, so too has the competition to get the public’s attention. Today’s facility requires the ownership to enter the market with a comprehensive business and marketing plan, and this includes more than just putting up signage, handing out flyers and writing a monthly newsletter.
Storage Expo 2017 will cover the most important topic in Self Storage today – “Your digital footprint”. Self Storage in the digital age is far removed from the old days of Yellow Pages marketing.
Our keynote speech by Dallas Dogger, a leading speaker on Self Storage is not to be missed. He will be talking about your ‘Digital Real Estate” and how it adds value to your Self Storage business.
Self Storage Success starts Online
Modern facilities source their clients online, and it is here where you can make or break your Self Storage business. Google AdWords, Facebook Marketing, Social Media pages and a good website are all modern day necessities, and they should all be combined, linked and designed to reach the maximum number of people in your catchment area.
It is unlikely that any facility will incorporate all the marketing techniques recommended, but you should at least have a good website that includes online move-ins, a space calculator and the option to provide a quote.
Unless your website’s SEO is so good that you rank number one on Google for all the possible keywords, then you should also back up your website with a strong Online Marketing campaign and at the Expo we will show how effective these are with real-world examples, including Google Search and Display Advertising, Facebook Marketing campaigns and local awareness strategies for your area,.
Don’t be afraid to ask for help, there are plenty of people involved in the Self Storage industry that wants you to succeed and they will be at Storage Expo 2017 and they are more than forthcoming with advice, ideas and mentorship.